PART 1
PERCEPTION MANAGEMENT
1.1. Perception
1.2. Definition and Extent of Perception
1.3. Historical Development
1.4. An Interdsciplinary Perspective on Perceptipon Management
1.5. Factors Affecting Consumer Buying Behavior
1.6. Social Factors
1.7. Individual and Social Perception
PART 2
CUSTOMER LOYALTY
2.1. Customer Loyalty Term, Definition and Features
PART 3
COMPANY PROFITABILITY
3.1. Profit and Profitabilit ...